Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/925
Title: Knowledge-Based Marketing: The Twenty-First Century Competitive Edge Chapter Title: "Marketing and the Application of Knowledge"
Authors: Ian Chaston
Issue Date: 2004
URI: http://hdl.handle.net/123456789/925
ISBN: 9781412900034
Appears in Collections:E-BOOKS

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